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2011 Centrifugal market competition "off" into water fire

2011 is the first year of the Twelfth Five-Year Plan period. Under the pressure from the country to strengthen macro-economic control and regulation of the real estate industry, ...
2011 is the first year of the Twelfth Five-Year Plan period. Under the pressure from the country to strengthen macro-economic control and regulation of the real estate industry, the growth rate of construction machinery industry will drop significantly. Under the pressure of inflation, the terminal sales of the machinery industry will certainly be affected to a certain extent. However, these failed to stop the continued strength of the construction machinery market. The signing of the military order for the protection of housing and the new climax of investment in water conservancy construction have greatly boosted China's construction machinery market. Competition in the centrifuge market will become increasingly fierce.
Intense competition
It is understood that in 2011, the market for construction machinery will be more competitive, and on the basis of greatly enhancing the self-confidence of domestic enterprises before, the fight for the Chinese centrifuge market will be fiercer, in addition to the competition among domestic brands. With the acceleration of the pace of internationalization of Chinese domestic companies, competition with foreign big brands will continue to increase.
In 2010, China's construction machinery market has attracted international attention with its rapid development. Under the guidance of a series of correct measures of the country, the economic operation of the industry has maintained a steady and rapid growth, and the major indicators of economic efficiency have been fully satisfactory. In view of the fact that major and medium-sized enterprises have all started to expand their production capacity and expand their market share in 2010, this has largely hidden potential risks for overcapacity in the construction machinery market in 2011 and beyond. The expansion of production capacity has greatly promoted the saturation of market demand for construction machinery, and the increasingly intense competition in the construction machinery market has accelerated the pace of capacity expansion. If this situation is not well improved, continuous circulation will inevitably cause excess capacity in the construction machinery market.
As far as the development of the centrifuge market in the Chinese construction machinery industry is concerned, there is a huge potential for the development of products such as excavators, cranes, and concrete machinery. The market is also widely viewed. In terms of the excavator industry, Wuliangye, Rongan, Chery, Geely and other companies have all turned their heads and began to share the excavator market. Such a large-scale cross-industry transition, coupled with the uneven branding, product performance, and quality of construction machinery, will not only have a significant impact on the sales of the entire industry, but will also lead to a series of low-end excess capacity. The situation may even lead to unfair competition in the industry.
Shortage of talent
In addition, at the beginning of the year, with regard to talent recruitment across the country, the shortage of talents in the construction machinery industry is particularly serious, especially the urgent demand for high-end comprehensive talents, not a “labor shortage” can be described. The increase in labor costs and the rise in raw material costs are undoubtedly not a challenge to the development of the construction machinery industry. Especially at present, many companies are faced with the urgently needed talents no matter how high the salary.